OUR STORY
1988
After completing the apprentice program, Mr. Felix Choi, the founder of Hongrita, borrowed money and invested in the first milling machine in June 1988. He rented a corner in a friend's factory and established Hongrita Mould Engineering Company, specializing in mold and hardware parts processing. Mr. Choi’s humble, diligent, and progressive entrepreneurial spirit attracted a group of like-minded partners. With the collaborative efforts of the core team and their excellent skills, the company focused on the design and production of complete molds, establishing a reputation for manufacturing precision plastic molds.
1993
In 1993, riding the wave of national reform and opening up, Hongrita established its first base in Longgang District, Shenzhen,and expanded its business to include plastic moulding and second ary processing. After 10 years of growth, the core team believed that it was necessary to build a unique and differentiated competitive advantage in order to be invincible. In 2003, the company began research and development of multi-material/ multi-component moulding technology and moulding process, and in 2012,Hongrita took the lead in making breakthroughs in liquid silicone rubber (LSR) mould and moulding technology, becoming a benchmark in the industry. By leveraging innovative technologies such as multi-material and LSR, Hongrita has successfully attracted more quality customers by solving customers' product pain points and jointly adding value to development ideas.
2015
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2019
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2024
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Future
In order to expand and strengthen its business, Hongrita established operational bases in Cuiheng New District, Zhongshan City and Penang State, Malaysia in 2015 and 2019, and the management initiated an all-round upgrading and transformation in 2018, formulated a medium- and long-term development plan and ESG sustainable development strategy to fully cultivate a win-win culture. Now, Honorita is moving towards the goal of building a world-class lighthouse factory by upgrading digital intelligence, AI application, OKR and other activities to improve management effectiveness and per capita efficiency.
Vision
Creat better value together.
Mission
Make a product better with innovative, professional and intelligent molding solutions.
MANAGEMENT METHODOLOGY
